As students head back-to-school, Westchester County is continuing its efforts to get information about the COVID-19 vaccine into the hands of young people and their parents. The County is once again partnering with the New York Knicks organization for a public service announcement aimed at promoting the COVID-19 vaccine.
Westchester County Executive George Latimer said: “With students heading back to class, we want parents to know the vaccine is available for eligible young people, 12 years old or older, against COVID-19. We also want to remind parents to continue the standard series of vaccinations as kids go back to school so everyone can learn in a safe and healthy environment.”
Rich Constable, Executive Vice President, Social Impact, MSG Entertainment said: “The New York Knicks and MSG Sports are encouraging everyone who has not been vaccinated, to get their shot. We are proud to continue our partnership with Westchester County to get that message across with this important initiative. We want everyone healthy and safe so they can join us at The Garden this season.”
This latest PSA is part of an ongoing campaign launched in January encouraging the vaccine across the County. The New York Knicks are the first professional sports team to be featured in the campaign which includes the Radio City Rockettes and Billboard Music Award winners, AJR.