On Small Business Saturday, Westchester County Executive George Latimer is launching a social media video campaign to encourage residents to shop local this holiday season. This video campaign will feature local business owners showcasing their establishments.

Latimer said: “Our cities, towns and villages are home to wonderful shops and restaurants. This campaign is a creative way in which we can highlight the many unique things they have to offer, when our small businesses need us the most.”

Check out Womrath Bookshop’s video.

Each a day, throughout the month of December, a small business will be featured across the County’s social media channels. Videos should be approximately 60 seconds long, featuring holiday gift ideas and signature dishes.

Director of Economic Development Bridget Gibbons said: “This year, more than ever, we need to support our local businesses who have experienced real hardship as a result COVID-19. Westchester residents can have a huge impact by shopping local this holiday season.”

For more information or to submit a video, businesses should contact .