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Westchester County Executive George Latimer presented Loola Doola Boutique owner Lauren Morris a certificate of recognition as she opened her doors on 187 Martine Avenue in White Plains. Part of “The Pop-Up,” the boutique will allow small businesses, online retailers and innovative concepts to take on brick and mortar space.

Westchester County Executive George Latimer said: “I’m thrilled to recognize Ms. Morris for her entrepreneurship and her efforts to not only open doors for new customers but to small businesses including minority and women-owned businesses to achieve their goals.

Bridget Gibbons, Director of Westchester County’s Economic Development said: “The Westchester County Department of Economic Development is engaging directly with minority-owned businesses and women-owned businesses to ensure they have access to the resources needed to succeed. The County is committed to advancing racial equality and economic opportunity, with a focus on growth, expansion and opportunities for people and communities of color.”

Loola Doola Boutique Owner Lauren Morris said: “I absolutely love the pop-up. I think it’s fresh and new. This will definitely inspire other black-owned businesses to take a chance and launch their ideas!”

There are currently 1,814 minority and women-owned businesses registered in Westchester County, and 831 are black-owned businesses. Loola Doola specializes in designing and manufacturing clutches and totes with textured fabrics and vibrant prints. Some of the accessories found at the retailer have been described as eclectic and vintage. Morris and her team make and manufacture the pieces in the upstairs area of the boutique.

Martha Lopez, Director of Minority and Women-Owned Business Development said: “ During these difficult times, our MWBEs are doing all they can to sustain our local economy. Loola Doola Boutique is a shining example here in White Plains.”

The shop will be able to be booked by vendors on a per-day basis. When it is not booked, Loola Doola merchandise will occupy the shop. You can view the upcoming schedule here

Thomas Roach, White Plains Mayor said: “I’ve long been a fan of this concept and think White Plains presents a great location because of our downtown activity and foot traffic. It adds to the diversity of options in our city and gives folks one more reason to patronize our downtown.”