863.71. Price marking - advertised prices

1. The selling price shall be clearly stamped, tagged, labeled or otherwise marked in arabic numerals on each item of consumer goods offered for sale within Westchester County.

2. The provisions of Subdivision 1 of this section shall not apply to the following consumer goods provided the selling price and the unit of measure is plainly and clearly displayed in arabic numerals on a sign, clearly designating the particular consumer goods to which it refers, located as close as practicable, and closer than any other sign, to the location at which the goods are displayed:

a.   Fresh milk.
b.   Fresh eggs.
c.   Items such as gum, candy and cigarettes offered for sale in single packages.
d.   Food sold for consumption on premises.
e.   Food or other goods sold from vending machines operated by the consumer.
f.    Fresh produce which is not packaged prior to sale;displayed for sale in bulk; and is either
      packaged for or by the consumer at the time of sale.
g.   Nonfood consumer goods which are not packaged prior to sale; displayed for sale in bulk;
      and are either packaged for or by the consumer at the time of sale.
h.   Nonfood consumer goods offered for a period of seven (7) days or less on sale in good
      faith at a price below the price such commodities are usually sold for in the store, provided
     that the sale price is clearly indicated to the consumer at both the point of display of such
     goods and at the point of sale.
i.   Nonfood consumer goods which are subject to uniform, across-the-board price changes in
     the ordinary course of business, and which are customarily marked in good faith with either
     an alphabetic or color code referring directly to the corresponding numerical prices
     displayed on signs; provided, however, that such corresponding price signs are clearly
     visible to the consumer at both the point of display and at the point of sale of said goods.

3. It shall be a violation of this code:

a.   To stamp, tag, label or otherwise mark any item of consumer goods at a selling price
     greater than the selling price advertised or displayed for that item.
b.   To stamp, tag, label or otherwise mark more than one (1) selling price upon an item of
     consumer goods offered for sale in Westchester County unless the prior selling price is
     unmistakably deleted or obliterated or is otherwise marked so as to indicate clearly the
     prior selling price is not the current selling price.
c.   To sell or offer for sale any consumer goods or services at a greater price than the price
     displayed or advertised therefor.
d.   To sell or offer for sale any consumer goods which do not have a selling price marked
      thereon or which do not have a selling price displayed in conformity with Subdivisions 
     1 or 2 of this section.